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Revenue Infrastructure Integrity Platform

Find the revenue leaking out of your HubSpot.

Unowned deals, unworked leads, broken routing – structural failures quietly drain pipeline and break forecast trust. Riisp finds them in under 2 minutes and shows the pipeline at risk.

Start your free scanSee how Riisp works

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The problem

Nothing looks broken – until someone questions the number.

Most CRM failures do not begin as outages. They begin as quiet operational drift: ownership gaps, broken routing, lifecycle conflicts, attribution decay, and workflows that stop enforcing integrity. By the time revenue teams notice the impact, reporting trust and forecast accuracy are already compromised.

CRM topology · inferred dependencies
healthydegradedbrokenTwo cascading failures: routing → deal, attribution → deal
Ownership gaps
Unowned deals
Closed-won and open pipeline records sit without accountable ownership until renewal, audit, or forecast review exposes the gap.
Routing failures
Unworked leads
Inbound leads and MQLs age without an owner or any logged follow-up while acquisition spend continues.
Lifecycle conflicts
Funnel drift
Contacts move backward or conflict with deal status – corrupting conversion and pipeline reporting downstream.
What Riisp detects

Five places your HubSpot quietly breaks.
Each scored. Each governed. Each remediable.

Ownership, routing, lifecycle, attribution, workflows – the five things that quietly drift underneath your dashboards. Nineteen built-in checks score each and show what it's costing.

Domain 01

Deal Integrity

The integrity of pipeline as a record. Ownership, activity, association, and required-field discipline on the records that move revenue. When Deal Integrity falls, forecast trust falls with it – usually before anyone notices.

  • Open deals with no owner assigned
  • Deals with no logged activity for 30+ days, or owned by a deactivated user
  • Deals with no associated contact, a past-due close date, or no amount
  • Deals that skipped pipeline stages, disagree with their stage probability, or whose close date keeps slipping
  • Closed-won deals missing amount or close date
Domain 02

Routing Discipline

Whether inbound demand reaches accountable ownership before pipeline decay begins.

Domain 03

Funnel Integrity

Lifecycle stage discipline. Whether contacts progress coherently or regress, conflict, and corrupt conversion reporting.

Domain 04

Attribution Integrity

Reliability of source attribution under everyday CRM mutations: overwritten original sources, a Lead Source field splintered into one-off values, source fields left as free text.

Domain 05

Workflow Stability

Whether process automation is stable or fighting itself – workflows that loop, and workflows that overwrite each other's values.

+ Custom domain

Encode your governance model.

The five domains cover the universal failure modes. Riisp extends to whatever else your revenue process depends on – any deal, contact or lead field or property, written as a rule from the scan chat, validated before it saves, and enforced on every scan.

Evaluated on every scan.
How Riisp works

A control system,
not another workflow.

Detection and remediation share one governed surface. Diagnosis is read-only. Every change is previewed and explicitly approved before it runs.

  1. 01

    Scan

    Connect HubSpot via OAuth. Riisp inventories objects, properties, workflows, associations, and activity history at a known timestamp.

  2. 02

    Detect

    Evaluate the revenue system against the integrity rule library. Each finding lands with affected records, likely root cause, and operational impact.

  3. 03

    Prioritize

    Findings are ranked by the pipeline at risk they carry, then severity and scope – so the highest-impact failures rise first, not the loudest ones.

  4. Approval gate · the boundary between diagnosis and execution
  5. 04

    Preview

    Inspect every affected record before remediation. Current value, proposed value, the logic that produced it. Nothing has been written.

  6. 05

    Sample

    Run the fix on a controlled sample first. Riisp shows what changed on each record and flags any it couldn't apply – so you confirm the logic holds before running the rest.

  7. 06

    Verify

    Re-scan after remediation. Confirm affected counts, category scores, and Pipeline at Risk moved in the right direction. Variance is recorded.

Sample report

A complete scan, built for action.

Every scan produces a structured integrity report: an integrity score, Pipeline at Risk in your own deal values, ranked leaks with root cause and a fix playbook, and the exact arithmetic behind every figure.

app.riisp.com/scans

Revenue Infrastructure Integrity Scan

Northwind GroupSeptember 2, 2026
Jump toLeaksFixes & TrendSupporting Issues
Integrity score
68/100Structural Risk

Risk is concentrated in Deal Integrity: 147 open deals with no owner and 65 stalled deals carry most of the pipeline at risk.

72 → 68 (−4) · Pipeline at Risk $1.6M → $1.9M (+$300k) · Forecast Reliability 61% → 58% (−3 pts)
Deal Integrity drove the drop: unowned open deals rose from 121 to 147.
Pipeline at Risk
How is this calculated?
$1,412,000 – $2,353,000

Recoverable pipeline: open deals your CRM has stopped surfacing. Real deals, your own values, that no rep is working and no forecast counts. Not new revenue.

Deliberately kept out of pipeline at risk
Modeled demand (leads)
$649,000 – $1,081,000Modeled
Modeled estimate of demand at risk in unworked leads, not pipeline at risk.
Reconciliation (closed-won)
$435,000 – $725,000
Booked closed-won revenue that will not reconcile, never at risk.
Measured structurally
4 findings
984 records with no dollar figure; integrity score and forecast reliability only.
Each labeled by what it is. Shown separately, never summed into Pipeline at Risk.

Top Revenue Leaks

Expand all

5 findings, ranked by exposure bucket first (pipeline at risk, then reconciliation, modeled demand, forecast reliability, structural), then severity, then scope. Any Critical finding that carries a dollar figure or feeds forecast reliability is always here, never in Supporting. Findings with no dollar figure are measured structurally. Open a finding for the problem, business impact, likely root cause and its numbered Fix Playbook, executable in HubSpot without interpretation.

1. Deals Without OwnerCriticalPipeline at Risk147 affected
$979,000 – $1,631,000Observed
The problem
147 open deals in the Sales pipeline have no owner. They do not roll up under a rep, do not appear in owner-based reporting, and no one is accountable for moving them.
Business impact
The forecast rolls up without these deals. Territory comp cannot reconcile against them, and follow-up depends on someone noticing.
What this breaks
  • Owner-based forecast roll-ups
  • Territory and quota attribution
  • Routing rules downstream of deal ownership
Likely root cause
Company-owner inheritance is disabled in the deal-create workflow, and manual deal creation skips the owner field.
Pipeline at Risk · Observed · Confidence: Observed
Observed from actual deal amounts on sampled records. Per-record value: $44,400. 147 affected deals × $44,400 × 20% funnel probability = $1,305,000; range ±25%: $979,000 – $1,631,000.
Fix playbookShow steps
Fix available
Assign an owner to 147 deals from each deal's associated contact or company ownership. Preview every record first; run a sample of 1, 5 or N before the full run. Nothing is written until you approve.
Preview affected recordsRun Fix
2. Stalled Open DealHighPipeline at Risk65 affected
$433,000 – $722,000Observed
3. Closed Won Missing Required FieldsHighReconciliation13 affected
$435,000 – $725,000Reconciliation, never at risk
The problem
13 closed-won deals are missing the deal amount or the close date. The revenue is booked in HubSpot, but the record cannot be reconciled against an invoice or a contract.
Business impact
Revenue reporting and finance close disagree until someone reconciles by hand. Win-rate and cycle-time metrics are computed on incomplete records.
What this breaks
  • Bookings-to-billing reconciliation
  • Closed-won revenue reporting
  • Quota credit and commission timing
Likely root cause
Amount and close date are not required properties on the Closed Won stage, so deals moved there from the mobile app skip both fields.
Reconciliation: booked revenue that won't reconcile · Observed · Confidence: Observed
Observed from the affected deals' own signed agreements (current revenue rate × term). Per-record value: $44,600. 13 affected deals at the full booked value that cannot reconcile = $580,000; range ±25%: $435,000 – $725,000. Booked closed-won revenue that will not reconcile, never at risk.
Fix playbookShow steps
Manual review
Finance-critical fields. Riisp never auto-fills deal amount or close date; those values belong in contracts and invoices. Inspect the 13 deals, export them, and route to sales ops for completion.
Preview affected recordsExport CSV
4. Leads Without OwnerCriticalModeled Demand412 affected
$343,000 – $572,000Modeled demand, not pipeline at risk
5. Leads Never ContactedHighModeled Demand306 affected
$306,000 – $509,000Modeled demand, not pipeline at risk
Safe remediation

Preview changes before Riisp touches production data.

Riisp separates diagnosis from execution. Teams can inspect affected records, validate sampled fixes, and confirm remediation outcomes before broader rollout.

Step 01 · Inspect

Ask the report directly

Ask why a category broke, what changed, or what to fix first. Riisp answers using the scan findings, affected records, and remediation context – not a generic chatbot reply.

Riisp · Inspect●
Why is Deal Integrity scoring 54?
Deal Integrity is at 541 because three findings sit in it. The largest is 147 open deals with no owner2, carrying $979,000 – $1,631,000 of Pipeline at Risk. Next are 65 stalled open deals3 ($433,000 – $722,000) and 13 closed-won deals missing amount or close date4 – booked revenue that will not reconcile, shown as Reconciliation and never added to Pipeline at Risk.
1 Category Breakdown → Deal Integrity
2 Top Revenue Leaks → 1. Deals Without Owner
3 Top Revenue Leaks → 2. Stalled Open Deal
4 Top Revenue Leaks → 3. Closed Won Missing Required Fields
Preview affected recordsShow the rule
Step 02 · Preview

See every record before any write

Every proposed change is shown before execution, including the affected record, current state, proposed update, and remediation logic. Export CSV when review or handoff is needed.

Preview · Deals Without Owner · 147 open deals×
Pipeline at Risk $979,000 – $1,631,000Dry run · nothing written
DealOwner nowProposed ownerReason
Harborline ExpansionUnassignedSarah Chencompany owner
Bluewater RenewalUnassignedMarcus Parkcompany owner
Pinecrest Phase 2UnassignedSarah Chencontact owner
Larkspur LicenseUnassignedDevi Raocontact owner
+ 143 more
Export CSVRun sample of 5 →
Step 03 · Sample

Run a sample first. Audit the result.

Run the fix on a small sample before committing to the full record set. If the logic does not hold on the sample, it should not run at scale.

Sample complete · 5 of 147●
  • Harborline Expansion
    Owner · Unassigned → Sarah Chen
    Logic: company-owner inheritance
  • Bluewater Renewal
    Owner · Unassigned → Marcus Park
    Logic: company-owner inheritance
Run another sampleRun full fix →
Step 04 · Verify

Re-scan. Confirm the issue moved.

Trigger a follow-up scan to verify affected-record counts, category scores, and Pipeline at Risk changed after remediation.

Re-scan · verified●
Integrity Score
68
→
84
+16
Deal Integrity
54
→
91
+37
Pipeline at Risk
$1.9M
→
$610k
−$1.3M
Default state
Read access enables diagnosis. Write access is only used for approved remediation flows.
Every write
Logged, inspectable, and tied back to the scan and remediation action that triggered it.
Finance-critical fields
Inspection only. Riisp never auto-fills finance-critical fields like deal amount or close date.
Custom rules

Encode your revenue governance model.

Revenue infrastructure differs across every company. Riisp lets teams enforce custom governance logic as machine-evaluable rules – aligned to your actual GTM operating model and applied to every scan.

  • Any field, any property. Rules run on the deal, contact and lead fields Riisp already reads – amount, stage, owner, days since last activity, lead source – and on any property in your portal.
  • Written in plain English. Ask the scan chat: "exclude contacts whose Lead Source is Outbound." Riisp drafts the rule, previews how many records it touches, and saves only when you confirm.
  • Enforced every scan. Exclusions, thresholds and policies become part of detection, scoring and the figures from the next scan on.
Custom rule · lead source exclusion
# Exclusion: leave Outbound-sourced contacts out of detection.
# Asked in the scan chat: "exclude contacts whose Lead Source is Outbound"
# Impact preview: 2,148 of 9,410 contacts (22.8%) – confirmed before saving.

type: exclusion
target: contact
field: lead_source
operator: eq
value: Outbound
Operating model

What Riisp will
and will not do.

Five commitments under the product. They are not slogans; they are the reason certain features exist and certain features will never ship.

  1. Infrastructurebeforereporting.

    Reports inherit the integrity of the systems they sit on. Fix the infrastructure first; the dashboard will follow.

  2. Enforcementbeforedashboards.

    A rule that doesn’t actually run isn’t policy. Riisp treats enforcement as a primitive: rules that evaluate, gate writes, and produce auditable outcomes.

  3. Governancebeforeautomation.

    Automation without governance compounds risk. The control layer has to define what is allowed before workflows can be trusted to run against production records.

  4. IntegritybeforeAI.

    AI on top of broken CRM infrastructure produces confident wrong answers. Integrity is the prerequisite, not the wrapper.

  5. Remediationbeforetrust.

    Teams trust the system when they can preview, sample, and audit. Remediation safety is the basis for adoption, not a feature.

Catch the drift early

Find out what your HubSpot is costing you.

Free, read-only, results in ~2 minutes.

Start your free scanSee how Riisp works